Did You Bring Your Umbrella?


It was late Wednesday. I was incredibly frustrated while I got in my car to drive home. As I was leaving, I called one of my best friends and said, “I need you to talk me off of the ledge. I am ready to leave and never go back.”

He said, “You called the wrong person then. Because I’m the type of person who is going to tell you to jump, to fly. Because you don’t belong in a box.”

And this is where one chapter ends, and the next begins.
On Monday, I quit my job. It wasn’t like me, there was no notice given, no discussion. I only left my resignation letter and my key and went on my way. Because I believe. Then again, I’m not the only one who does this time.

The week prior I had spent doing careful planning. After all, I am not one to take a leap of faith without having some contingencies in place. But it was from that planning, those contingencies that a master plan was born.

You see, I made the command decision that I’m worth more than $30,000 a year…a lot more. And when I recognized that, I began to realize how much more. So, I wrote a business plan; a plan that cannot fail...because I won’t allow it to.

Which all comes back to the model…
I talk an awful lot about my model, my system and my program. Trouble was, I was so consumed by doing so much superfluous work for a ‘job’ I had that I wasn’t doing what I needed to do in order to fuel my career ambitions.

I didn’t have the time to devote to working toward my model that I needed to so that I could prove beyond a shadow of a doubt that it works, that it’s the most effective tool out there, that anyone can do it. And this week, I have put the finishing touches on it, and have several meetings with individuals with whom I am going to build case studies around, in addition to my own already published proof. I lept. And the results thus far have been amazing.

So what is it?
What is this model I talk about? It’s all about content marketing. And, if you follow trends, you will know that content marketing is king. If you aren’t doing it, you’re setting yourself up for failure. Thing is, I figured this out before most other folks did, and when I did, I knew I was on to something. With just the little (about a quarter) bit that I worked my model, I doubled a real estate brokerage in size in a year. Don’t think content marketing generates quality, valuable leads? I proved everyone wrong, but yet they still doubted me. Even after I had what would be in the real estate world, 20 closings in a year, working only a small portion of my model, they scoffed at me. Even after being named a local expert, I was still getting push back. It was driving me insane. 

But, I realized something else too, I was fueling someone else’s dreams and ambitions in exchange for a paycheck, I was slacking in creating wealth and the residual income that I knew I could. And I realized that after having a very, very, very expensive April and May -- two months where it felt as though I was bleeding cash left and right -- that I was leaving money on the table. I wasn’t being true to myself. And all of that caused more difficulty and upheaval as well, in many, many areas of my life. If nothing else, that was a sign from the Universe that I needed to jump…so that I could either have a place to land, or be given wings to fly.

My system is my own.
It’s derived from finding different venues to create content, promote things you love (and get paid for it), and even create videos and infographics that pay you for doing that too, all while becoming a subject matter expert -- a celebrity in your own right. However, you can see by my piss poor presence on YouTube; I wasn’t able to walk my walk as I was teaching this; I didn’t have time. All the same, the people who tried it – who really tried it – found smashing success, even when, they too were only working a quarter of said model. And I knew if I could work it my way, 100 percent my way, I could teach other people to work it that way as well far more efficiently. It was only by walking my walk that I realized I could not only fund the life I want, but help others do the same.

So, I quit my job to pursue my passion. Who does that?
Someone who doesn’t belong in a box. That’s who.

Yet, I didn’t stop there. I came up with a marketing plan for a real estate investment services company, hard money lending, self-directed IRA courses, personal consulting and….wait for it, I am getting back into real estate as well….but this time, with a team. And on that team will be the chosen few that I know can learn, work from and work with the system I have built. And, from that, and the other things I have in place, I now have the time, dedication and passion to fuel my life ambitions….while teaching others how to build wealth as I do it.

In the upcoming weeks, you will see me training people around my model, to build case studies that will show this system is invaluable, innovative and profitable on so many levels. And now I am free to do it my way, one on one, consulting and instruction. You will also see me launch a company, Valkeryie Consulting Services, and you will see me hosting real estate events at the Omni, with my partner, co-marketing and branding a real estate investment group segment of the business for the Advancement Group. Using all of these things that tie right back into a real estate career, and all designed with my team in mind, the idea behind all of this is (quite literally) unstoppable. –And, of course, there is a method to the madness.


This time we cannot fail. This time there is no one standing in our way. This time, the proof will be in the very social pudding. The storm is coming, and this team of people you might not expect are ready to bring the thunder. So the only question I have left is, did you bring your umbrella?  
1 comments
  1. I have a huge amount of respect and admiration for you Shauna! You are a "True Grit" woman.

    ReplyDelete